Omnichannel Marketing Director, Pharmaceutical | Boston, MA – Hybrid

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Compensation: $125K–$160K, based on experience, plus bonus opportunity

The Talent Group is partnering with a growing healthcare marketing agency to find an experienced Omnichannel Marketing Director who can turn complex pharmaceutical marketing challenges into connected, measurable customer experiences.

This is a strategic role for someone who understands that omnichannel marketing isn’t about simply adding more channels. It’s about understanding the patient or HCP journey, identifying the moments that matter, and determining how channels, content, data, and engagement should work together to move an audience toward action.

The Opportunity

You’ll lead omnichannel strategy across pharmaceutical and healthcare brands, translating business objectives and audience insights into actionable engagement plans.

You will:

  • Build integrated patient and HCP journeys across CRM, email, SMS, web, paid media, social, print, field communications, and experiential
  • Identify key audience moments, barriers, triggers, and opportunities for engagement
  • Define the role each channel should play within the broader customer journey
  • Establish KPIs and use data and insights to measure and optimize programs
  • Partner with creative, content, media, analytics, technology, and account teams
  • Lead strategic conversations, workshops, and presentations with clients
  • Ensure strategy translates into executable, MLR-ready programs

The role requires someone who can move comfortably between the big picture and the details, from mapping an entire customer journey to determining the channel, trigger, KPI, or message needed at a specific moment.

What We’re Looking For

  • Strong pharmaceutical omnichannel, CRM, digital, engagement, or marketing strategy experience
  • Deep understanding of U.S. pharmaceutical marketing and patient and HCP engagement
  • Experience designing connected journeys from awareness through conversion, adherence, nurture, and ongoing engagement
  • Knowledge across CRM, email, SMS, web, media, social, field, print, and live or virtual experiences
  • A strong measurement mindset and ability to connect strategy to business outcomes
  • Confidence presenting to clients and leading strategic workshops
  • Ability to collaborate across creative, content, media, analytics, technology, and client services
  • Experience with patient support services, adherence, specialty or rare disease, market access, or CRM-driven engagement would be particularly valuable.

Most importantly, we’re looking for a strategist who can answer the question: How do we create a connected experience that gets the right message to the right audience at the right moment, and know whether it’s working?

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Director of Content, Pharmaceutical Marketing – Greater Boston, MA | Hybrid

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Compensation: $125K–$160K base range, based on experience, plus bonus opportunity

The Talent Group is partnering with a growing healthcare marketing agency to hire a Director of Content who can help shape the strategic direction of content across a portfolio of pharmaceutical and healthcare brands.

This is an exciting opportunity for a senior healthcare copy and content professional who is ready to move beyond simply creating the work and have a greater voice in what the content should say, why it matters, and how it connects across the customer journey.

The role sits at the intersection of content strategy, messaging, creative leadership, and pharmaceutical marketing. You’ll help establish the strategic foundation for the work while partnering with copy, design, digital, strategy, omnichannel, and account teams to bring it to life.

For someone who has built a career in pharmaceutical copy and content and is ready to step into a broader strategic leadership role, this could be a particularly compelling next move.

What You’ll Do

  • Lead Pharmaceutical Content Strategy
  • Raise the Bar for Content & Creative
  • Stay Close to the Work
  • Work Across the Customer Journey
  • Navigate Pharmaceutical & MLR Requirements

What We’re Looking For

The strongest candidates will bring a background in pharmaceutical advertising, healthcare communications, content, or copy, ideally within an agency environment.

We’re particularly interested in people who have progressed from hands-on writing into increasingly strategic and influential roles.

You’ll Ideally Bring:

  • Significant pharmaceutical advertising or healthcare communications experience
  • A strong foundation in copywriting and/or content development
  • Experience developing messaging strategies, content frameworks, or broader content ecosystems
  • A portfolio demonstrating strong healthcare or pharmaceutical work
  • Understanding of patient, caregiver, HCP, and/or access communications
  • Experience across digital and traditional marketing channels
  • Exposure to pharmaceutical MLR processes and regulated communications
  • Strong presentation skills and confidence discussing strategy with clients
  • The ability to influence creative teams without relying on formal reporting authority
  • Comfort working across multiple brands, projects, and priorities in a fast-moving agency environment

Experience with patient support services, patient adherence, patient engagement, or rare disease communications would be particularly valuable.

Who Will Thrive in This Role?

This role is for someone who has developed deep expertise in pharmaceutical content but is increasingly asking bigger questions:

  • What’s the strategy behind this?
  • How does this message connect to the broader patient or HCP journey?
  • Are we creating individual tactics, or are we building a connected content experience?
  • How can we make this work both compliant and genuinely useful?

Interested?

If you’ve built your career in pharmaceutical copy or content and are ready to have a larger strategic voice in the work, we’d like to hear from you.

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Director of Demand Generation – San Francisco, CA (Onsite 5 days/week)

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An innovative, venture-backed AI startup is looking for a Director of Demand Generation to build and scale its inbound marketing engine from the ground up. This is a high-impact opportunity for a hands-on demand generation leader who thrives in fast-paced startup environments and enjoys building from zero.

You’ll partner closely with the Director of Marketing and executive team to develop and execute a data-driven demand generation strategy across paid media, ABM, email, and organic channels. You’ll own pipeline performance, optimize marketing investments, and have the opportunity to build and lead the SDR/BDR function as the company grows.

What we’re looking for:

  • 8-10 years of B2B SaaS demand generation or growth marketing experience
  • Proven success building demand generation programs at an early-stage startup
  • Expertise across paid media, ABM, attribution, and pipeline analytics
  • Experience partnering closely with Sales to drive revenue growth
  • A scrappy, high-energy builder who enjoys testing, learning, and scaling what works
  • Must be able to work onsite five days per week in San Francisco

If you’re excited about building a demand generation engine from the ground up at a rapidly growing AI startup, we’d love to hear from you.

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Founding Growth Lead | Healthcare AI Startup 📍 San Francisco, CA (5 days/week onsite)

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We’re partnering with a fast-growing, venture-backed healthcare AI startup that is transforming how healthcare practices operate through automation and AI. The company has achieved strong early traction and is now looking for a Founding Growth Lead to build and scale its outbound growth engine.

This is a highly visible individual contributor role reporting directly to the founder. You’ll own growth initiatives end-to-end—from identifying target accounts and building outbound programs to testing messaging, launching new channels, and driving qualified demos with healthcare decision-makers.

We’re looking for someone who has:

  • 3-5 years of experience in growth, demand generation, or outbound GTM at a B2B SaaS startup
  • Current or prior experience within healthcare, healthtech, healthcare services, healthcare operations, revenue cycle management, digital health, or a related healthcare-focused environment
  • Built outbound channels from scratch and can point to measurable results (pipeline, demos, revenue, or customer acquisition)
  • Strong hands-on experience with modern growth tools such as Apollo, Clay, HubSpot, and AI-powered workflows
  • A bias for action and the ability to operate independently in a fast-moving startup environment
  • A passion for experimentation, testing new ideas, and finding scalable growth opportunities

This is an opportunity to join an ambitious team at a pivotal stage of growth and have a direct impact on company trajectory while working alongside experienced founders and operators. Ideal candidates will bring both a strong growth mindset and an understanding of the healthcare ecosystem and its stakeholders.

 

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Founding GTM Strategy Associate – 📍 San Francisco, CA (5 days onsite)

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We’re partnering with a high-growth AI startup transforming a massive industry to find their first GTM Strategy hire.

This is a rare opportunity for an analytically-minded operator to build product marketing and go-to-market strategy from the ground up at a venture-backed company experiencing explosive growth. You’ll sit at the intersection of Product, Sales, and Marketing, helping shape how the market understands the product while working directly with senior leadership.

What You’ll Do

  • Own product launches and GTM execution for new features
  • Develop positioning, messaging, and market narratives
  • Build sales enablement materials, case studies, and customer-facing content
  • Conduct market, customer, and competitive research
  • Analyze sales conversations, customer feedback, and product usage data to improve messaging and strategy
  • Partner closely with Product, Sales, and Marketing to drive growth

Who We’re Looking For

  • 2–3 years of experience in consulting, investment banking, strategy, operations, growth, or product marketing
  • Experience in a high-performance, analytically rigorous environment
  • Strong written communication and storytelling skills
  • Comfortable working with data, customer insights, and sales feedback
  • High ownership mindset and ability to thrive in ambiguity
  • Excited by fast-paced startup environments and building from scratch

Ideal Backgrounds

  • MBB Consulting
  • Strategy & Operations
  • Growth Strategy
  • Product Marketing
  • Revenue Strategy
  • Early-stage startup operators

Why This Role?

  • Build an entire GTM function from zero
  • Work directly with experienced leaders from top technology companies
  • Significant ownership and visibility from day one
  • Clear path toward Product Marketing leadership
  • Join a company at a pivotal stage of growth with substantial market opportunity

If you’re looking for a career-defining opportunity where you can have an outsized impact, we’d love to connect.

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