Director, Business Development (Agency)



Purpose: The Director of Business Development is responsible for leading the agency in its new business and revenue growth efforts, whether that be with existing clients or external growth through outreach, networking and pitching (ideally an existing network to start from).  This director will have some oversight or input in the marketing activity as well as acting as a representative ‘face’ for the agency at key industry events. The ultimate goal is to position the agency to be the leading independent, mid-sized media agency of choice.

•      Main responsibilities: This Director will partner with the agency leadership team to identify and clarify short/long-term agency development objectives and goals, including new business, marketing, and partner/vendor relationships, in order to ultimately increase revenue for the agency.

–      Setting Goals: Develop and own annual new business plans to ensure all end-of-year goals are met/exceeded.

–      Positioning: Assess and potentially evolve our positioning, agency credentials and marketing material. Identify areas of opportunity for improvement

–      Prospecting: Identify appropriate prospects by category and priority level including the evaluation of opportunities to determine revenue potential and agency fit. Tracking and reporting of prospect and category activity (e.g., executive changes, advertising activity, agency changes, new products, etc.). Develop targeted contact strategies, including: letters, mailings, cold calls, conferences, “doorbusters”

–      Management of Consultants &  Partner Agencies: Manage consultant outreach (something we’ve done very little of), including the scheduling of meetings with top consultants (if this makes sense) and on-going communications to keep the community updated on the agency’s news, such as updating consultant websites/portals. Nurture creative agency relationships to maximize opportunities for new business partnerships. Identify new agency partnerships to continue growth in this area.

–      Pitch Management: Set the strategic direction for new business activity. Manage proposal development, the assembly of qualified teams to assess the needs of each potential client, the overall management of the business development pitch process utilizing internal resources. Continually assess and evolve this process and make recommendations to support a high success rate.

–      Scope of Work Development/Contract: Contribute to contract development for new clients to ensure optimal revenue is garnered for the agency.

–      Vendor Partnership: Contribute to identifying new key strategic partners.


Boston area candidates only. No Relocation.


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